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FutureConsumer.Now
Technology is creating a new, smart consumer. Anticipate how their world will change, so you can shape a future where your business thrives.
The consumer is transforming with incredible speed. Where that change will lead is far from certain. But by looking ahead, challenging assumptions, and anticipating the full range of possibilities, leaders can shape what happens.
With FutureConsumer.Now, we’re helping leaders make their organizations future-fit by thinking differently about where the consumer is heading. What could happen, from the possible to the plausible? What are the implications for businesses today?
We’re exploring those questions by looking at every aspect of the future consumer’s world – from how they might shop, play and stay healthy to how they will consume, work, move, and use technology.
Our latest thinking
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
20 Oct 2023
Kristina Rogers
When consumers want less but demand more, how will your business grow?
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
13 Apr 2023
Kristina Rogers
How EY can help
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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Our indirect tax and global trade team can help your business strategically meet its tax obligations and resolve tax controversy. Find out more.
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Discover how EY's blockchain consulting team can help your business to streamline business processes, protect against cyber threats and much more.
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Discover how EY's Smart Factory platform embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality & AI.
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Our Consulting approach to the adoption of AI and intelligent automation is human-centered, pragmatic, outcomes-focused and ethical.
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Discover how EY's Smart Factory platform embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality & AI.
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Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
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The team
Kristina Rogers
EY Global Consumer Leader
Global leader for consumer industries. Marketing strategist. Worked in 20 countries. Harvard MBA. Photographer. Scuba diver. Canadian fiction reader. Mother of two.
Chicago, USA
Robert Holston
EY US-West Consumer Market Segment Leader
Unlocking differentiated value for consumer-facing companies navigating an increasingly complex, connected digital world. Inclusive leader, high-performing team champion. Ironman triathlete. Foodie.
Miami, USA
